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Aleta La Borie
Senior Account Executive

Aleta La Borie joined the agency’s New York office in 2015, bringing more than 17 years of wine and spirits brand management, trade sales, and winery management experience to her role. Aleta’s primary responsibilities are brand development and portfolio positioning, sales, on and off premise trade promotions, and advertising.

Prior to joining Benson, Aleta held sales and marketing positions with some of the world’s leading producers and distributors. She directed trade collateral and activation for Remy-Cointreau USA, and has held brand management and brand consulting roles with Diageo and WJ Deutsch & Sons. She launched Napa Valley’s Darioush winery as its general manager and, prior to that, directed client projects at HKA Design in San Francisco. She holds a degree in Classical Studies from New York University.

ALETA LA BORIE
SENIOR ACCOUNT EXECUTIVE

Aleta La Borie joined the agency’s New York office in 2015, bringing more than 17 years of wine and spirits brand management, trade sales, and winery management experience to her role. Aleta’s primary responsibilities are brand development and portfolio positioning, sales, on and off premise trade promotions, and advertising.

Prior to joining Benson, Aleta held sales and marketing positions with some of the world’s leading producers and distributors. She directed trade collateral and activation for Remy-Cointreau USA, and has held brand management and brand consulting roles with Diageo and WJ Deutsch & Sons. She launched Napa Valley’s Darioush winery as its general manager and, prior to that, directed client projects at HKA Design in San Francisco. She holds a degree in Classical Studies from New York University.

ALETA LA BORIE
SENIOR ACCOUNT EXECUTIVE

Aleta La Borie joined the agency’s New York office in 2015, bringing more than 17 years of wine and spirits brand management, trade sales, and winery management experience to her role. Aleta’s primary responsibilities are brand development and portfolio positioning, sales, on and off premise trade promotions, and advertising.

Prior to joining Benson, Aleta held sales and marketing positions with some of the world’s leading producers and distributors. She directed trade collateral and activation for Remy-Cointreau USA, and has held brand management and brand consulting roles with Diageo and WJ Deutsch & Sons. She launched Napa Valley’s Darioush winery as its general manager and, prior to that, directed client projects at HKA Design in San Francisco. She holds a degree in Classical Studies from New York University.

ALETA LA BORIE
SENIOR ACCOUNT EXECUTIVE

Aleta La Borie joined the agency’s New York office in 2015, bringing more than 17 years of wine and spirits brand management, trade sales, and winery management experience to her role. Aleta’s primary responsibilities are brand development and portfolio positioning, sales, on and off premise trade promotions, and advertising.

Prior to joining Benson, Aleta held sales and marketing positions with some of the world’s leading producers and distributors. She directed trade collateral and activation for Remy-Cointreau USA, and has held brand management and brand consulting roles with Diageo and WJ Deutsch & Sons. She launched Napa Valley’s Darioush winery as its general manager and, prior to that, directed client projects at HKA Design in San Francisco. She holds a degree in Classical Studies from New York University.

ALETA LA BORIE
SENIOR ACCOUNT EXECUTIVE

Aleta La Borie joined the agency’s New York office in 2015, bringing more than 17 years of wine and spirits brand management, trade sales, and winery management experience to her role. Aleta’s primary responsibilities are brand development and portfolio positioning, sales, on and off premise trade promotions, and advertising.

Prior to joining Benson, Aleta held sales and marketing positions with some of the world’s leading producers and distributors. She directed trade collateral and activation for Remy-Cointreau USA, and has held brand management and brand consulting roles with Diageo and WJ Deutsch & Sons. She launched Napa Valley’s Darioush winery as its general manager and, prior to that, directed client projects at HKA Design in San Francisco. She holds a degree in Classical Studies from New York University.

ALETA LA BORIE
SENIOR ACCOUNT EXECUTIVE

Aleta La Borie joined the agency’s New York office in 2015, bringing more than 17 years of wine and spirits brand management, trade sales, and winery management experience to her role. Aleta’s primary responsibilities are brand development and portfolio positioning, sales, on and off premise trade promotions, and advertising.

Prior to joining Benson, Aleta held sales and marketing positions with some of the world’s leading producers and distributors. She directed trade collateral and activation for Remy-Cointreau USA, and has held brand management and brand consulting roles with Diageo and WJ Deutsch & Sons. She launched Napa Valley’s Darioush winery as its general manager and, prior to that, directed client projects at HKA Design in San Francisco. She holds a degree in Classical Studies from New York University.