Putting the Joie in Joie de Vivre

February 1, 2015, Napa, CA – Benson has begun an aggressive introduction campaign for Les Dauphins wines from France’s Rhône Valley. Les Dauphins was introduced in Europe in 2011 where it immediately became a runaway success, selling 200,000 cases last year. Now available in the U.S., Benson is supporting the campaign with in-store tastings, PR and social media. Les Dauphins draws its inspiration from the joie de vivre mood of Paris in the roaring 1920s, a time when the wines of the Dauphiné region became popular. Several of the winegrower partnerships that currently make up Les Dauphins Winery (Union des Vignerons des Côtes du Rhône) were also founded in the 1920s.