It's no secret digital food magazines have gained popularity and greater importance over the last decade. Ever since Condé Nast's Epicurious.com launched in 1995, the internet has been a trusted source of food editorial and recipes. Today, the space is increasingly fragmented with more and more new players creating unique editorial content for a younger and interactive user. These outlets combine community with online and email editorial content together with a distinctive tone and voice to connect with the coveted younger foodie demographic.
And, as everyone knows, where there is food…there are wines and spirits, so it's no wonder why they should be on your radar. Here's a short list of who you should know and how it should impact your press outreach.
The Players: A short list of sites
SeriousEats: 1.6 million unique users per month visit this multi-channel website. "Serious" doesn't mean stuffy; this page is seriously passionate about all things liquid.
Food Republic: Founded to reach a male audience, the site generates 500,000+ readers with a combination of food tips, history, recipes and drinks.
Tasting Table: Every year since 2008, Tasting Table has doubled their readership. Today, 1.5 million readers reached daily through five National and six regional editions with things to eat, read, drink and do.
Chow: Part message board, part food community, part editorial blog, part food TV station, Chow.com leverages owner CBS to generate 1.8 million monthly users.
Food52: Another part food community/part editorial blog, Food52 created the first user-generated cookbook in 52 weeks. Today, the site includes wine and spirits as regular features. 161,000 unique visitors per month.
DailyMeal: Combination of unique and syndicated digital content, Daily Meal prides itself on being "All Things Food & Drink" with a specifically 'pop culture' sensibility. 800,000 unique monthly visitors.
ZesterDaily: One to Watch, Zester Daily was founded by former Los Angeles Times reporter Corie Brown. So it's no wonder that Zester combines smart, researched food reporting. On the rise, the site has 63,000 email subscribers.
The last word:
The last word is actually not the last at all! We just haven't seen the finale of the evolution of food journalism. Continue to watch, read and share the content that resonates with you and your brand.
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